If you haven’t heard about Diamond in the Rough, we suggest you brace yourself, as you may start to hyperventilate with excitement over their super clever idea.
What was their idea you ask? They re-introduced the historical idea of using rough diamonds in fine jewellery and engagement rings.
We love that this company is redefining current perceptions of diamond jewellery and that this rediscovered idea has seriously taken off. Diamond in the Rough are now the world’s leading natural, rough diamond jewellery brand, which is sold all over the world and adored by celebrities.
We also love that they’ve developed a bridal collection including unique rough diamond engagement rings, coloured rough diamond engagement rings and wedding bands. Each piece is truly unique and the answer for any women that yearns to stand out from the crowd.
Here’s what the bride-to-be will love: When it comes to diamond selection, Diamond in the Rough only accept the best diamonds. They source the majority of their one-of-a-kind, conflict-free diamonds from South Africa, Russia and Australia. They also source an enormous amount of rough diamonds, but only accept one to three percent of the diamonds they evaluate, “We examine thousands of rough diamonds to find a handful that meet our standards without cutting or polishing. Although many diamonds can look beautiful once cut, they lack the intrinsic artistic integrity all ‘Diamond in the Rough’ stones possess.”
Once a diamond has been selected their jeweller and designers draw inspiration from the diamond itself, and carefully develop a design that will best showcase the natural beauty of that specific diamond. It doesn’t get more customized then that, does it?
As for the value of the diamond, we’re told, “Polished diamonds are valuable because the rough diamond was precious to begin with and, contrary to popular belief, cutting and polishing a diamond adds only a small fraction to its overall value. Because ‘Diamond in the Rough’ selects diamonds that are already naturally perfect, traditional processing is unnecessary which means not even a single ounce of their amazing appearance has to be sacrificed. Traditional processing takes away the original, unique characters of the natural raw diamond; keeping the original diamond is our goal and bringing the natural beauty of a diamond to life is ‘Diamond in the Rough’s’ mission!”
The bridal collection includes rough diamond engagement rings to suit any style, whether you’re looking for a classic design or a more edgy design. Here’s a few of our favourites.
To view the full bridal collection, head over to Diamond in the Rough. The full collection is available exclusively through their website.